Beauty Care

How we performed

  •   Organic sales growthGrowth in revenues after adjusting for effects arising from acquisitions, divestments and foreign exchange differences – i.e. “top line” growth generated from within.
    of 3.1 percent
  •   Adjusted1 operating profit improved by 6.8 percent to 514 million euros
  •   Adjusted1 return on sales increased by 0.3 percentage points to 14.5 percent
  •   Return on capital employedCapital invested in company assets and operations. Equity + interest-bearing liabilities.
    (ROCEReturn on Capital Employed (ROCE)) at 23.2 percent
  •   Economic value added (EVA®)The EVA concept reflects the net wealth generated by a company over a certain period. A company achieves positive EVA when the operating result exceeds the weighted average cost of capital. The WACC corresponds to the yield on capital employed expected by the capital market. EVA is a registered trademark of Stern Stewart & Co.
    at 285 million euros

Top brands         

Innovations 2012

Schwarzkopf Color Mask

This global innovation is the first Schwarzkopf colorant in a jar. A simple shake produces a creamy texture, like a hair mask. In combination with its vitamin oil complex, the colorant offers the ultimate in deep-action care.

Right Guard TD5 Cooling

Right Guard Cooling combines the patent-pending Air-Condition® effect with highly effective protection against perspiration and body odor. Cooling active ingredients stimulate the skin’s cold receptors for a long-lasting polar-fresh feeling.

Syoss Beauty Elixir Absolute Oil

The professional lightweight micro-oil formula contains precious oils that nourish hair and smoothen its structure without weighing it down. Used before or after washing, or as a styling finish, the Elixir produces a seductive sheen.

Key financials*
in million euros







4.2 %

Proportion of Henkel sales

22 %

21 %

–1 pp

Operating profit (EBIT)



2.6 %

Adjusted operating profit (EBIT)



6.8 %

Return on sales (EBIT)

13.8 %

13.6 %

–0.2 pp

Adjusted return on sales (EBIT)

14.2 %

14.5 %

0.3 pp

Return on capital employed (ROCE)

23.5 %

23.2 %

–0.3 pp

Economic value added (EVA® )



–1.9 %

pp = percentage points
Calculated on the basis of units of 1,000 euros; figures commercially rounded.

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Sales development*
in percent


Change versus previous year

Foreign exchange 2.3

Adjusted for foreign exchange






of which price**


of which volume

Calculated on the basis of units of 1,000 euros.
In determining the price effect, we account for the positive structural effect arising from the launch of new products.

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Adjusted for one-time charges/gains and restructuring charges.