Beauty Care

How we performed

Organic sales growthGrowth in revenues after adjusting for effects arising from acquisitions, divestments and foreign exchange differences – i.e. “top line” growth generated from within.
of 3.1 percent
Adjusted¹ operating profit improved by 6.8 percent to 514 million euros
Adjusted¹ return on sales increased by 0.3 percentage points to 14.5 percent
Return on capital employedCapital invested in company assets and operations. Equity + interest-bearing liabilities.
(ROCEReturn on Capital Employed (ROCE)) at 23.2 percent
Economic value added (EVA^®)The EVA concept reflects the net wealth generated by a company over a certain period. A company achieves positive EVA when the operating result exceeds the weighted average cost of capital. The WACC corresponds to the yield on capital employed expected by the capital market. EVA is a registered trademark of Stern Stewart & Co.
at 285 million euros

Top brands

www.schwarzkopf.de www.dialsoap.com www.syoss.de

Innovations 2012

Schwarzkopf Color Mask

This global innovation is the first Schwarzkopf colorant in a jar. A simple shake produces a creamy texture, like a hair mask. In combination with its vitamin oil complex, the colorant offers the ultimate in deep-action care.

www.colormask.de

Right Guard TD5 Cooling

Right Guard Cooling combines the patent-pending Air-Condition^® effect with highly effective protection against perspiration and body odor. Cooling active ingredients stimulate the skin’s cold receptors for a long-lasting polar-fresh feeling.

www.rightguard.com

Syoss Beauty Elixir Absolute Oil

The professional lightweight micro-oil formula contains precious oils that nourish hair and smoothen its structure without weighing it down. Used before or after washing, or as a styling finish, the Elixir produces a seductive sheen.

www.syoss.de

Key financials*

in million euros	2011	2012	+/–
Sales	3,399	3,542	4.2 %
Proportion of Henkel sales	22 %	21 %	–1 pp
Operating profit (EBIT)	471	483	2.6 %
Adjusted operating profit (EBIT)	482	514	6.8 %
Return on sales (EBIT)	13.8 %	13.6 %	–0.2 pp
Adjusted return on sales (EBIT)	14.2 %	14.5 %	0.3 pp
Return on capital employed (ROCE)	23.5 %	23.2 %	–0.3 pp
Economic value added (EVA^® )	290	285	–1.9 %
pp = percentage points ^* Calculated on the basis of units of 1,000 euros; figures commercially rounded.

Download Excel table
Add Excel table to Download Center

Sales development*

in percent	2012
Change versus previous year	4.2
Foreign exchange	2.3
Adjusted for foreign exchange	1.9
Acquisitions/divestments	–1.2
Organic	3.1
of which price**	1.8
of which volume	1.3
^* Calculated on the basis of units of 1,000 euros. ^** In determining the price effect, we account for the positive structural effect arising from the launch of new products.