Business areas

In the following, we comment on our organic sales performance.

Branded Consumer Goods

In 2012, our Branded Consumer Goods business produced solid sales growth overall. The Hair Cosmetics business, in particular, generated strong growth in sales. We again managed to achieve new record highs in our market shares. Growth was driven, in particular, by successful innovations under our Schwarzkopf and Syoss brands.

In our Hair Care business we again succeeded in increasing market share, driven, above all, by the successful launch of new hair care lines. Beauty Care set new trends by launching innovative oil technologies, such as Gliss Kur with Marrakesh Oil & Coconut, Schauma Cream & Oil or Syoss Oleo Intense, an intensely nourishing oil-based shampoo for particularly dry and damaged hair. Furthermore, the launch of the new silicone-free Syoss and Schauma lines enabled us to establish an entirely novel area in retail business. Together with technical innovations and applications, such as the new Gliss Kur Express Mousse repair treatments – which repair the hair without weighing it down – we managed to register very strong growth overall in our Hair Care business. Our Hair Colorants also generated strong growth, and we were once again able to increase market shares to new highs. Growth was primarily driven by the launch of Color Mask, our first colorant with a texture that is as rich and easy to apply as a hair mask, making the process of coloring hair a completely new and pampering experience. Growth momentum in our Palette brand – number one in the market for colorants in Europe – was generated by the launch of Palette Salon Colors. This new product line is the first expert hair colorant under the Palette brand to produce intense, long-lasting color in brilliant fashion shades. The relaunch of Syoss Color with ProCellium-Keratin also had a positive effect on sales. The innovative active ingredient produces an exact replica of the desired color with professional coverage of gray hair, at the same time giving the hair a healthy shine.

Successful innovations also helped to produce good sales growth in our Hair Styling business, where we were able to increase market shares to new highs. The Drei Wetter Taft brand – the number one in hair styling in Europe – was able to further expand its market position, with substantial support coming from the relaunch of Taft Volume, our first line of styling products with collagen push-up effect. Positive growth momentum was also generated by the launch of Taft Keratin, the first styling line with hair-identical keratin for a 48-hour hold and strong hair. Our trend styling brand Got2b posted very strong sales growth, expanding its market share internationally with successful product innovations.

Our Body Care business benefited from successful new product launches, such as Fa Double Power Sport, a strong line in our core shower and deodorant categories. We also established a line of high-quality care products called Luxurious Moments. Our Right Guard brand was able to generate positive momentum with the Xtreme Polar innovation with special cooling effect, while the launch of Triple Moisture shower care contributed particularly to the positive performance of our Dial brand.

Our Skin Care business benefited from the market success generated by the launch of Diadermine Lift+ Sun Protect, our first anti-age skin care with UV and light protection. In collaboration with the European Center for Allergy Research Foundation (ECARF), we developed a particularly skin-friendly line called Diadermine High Tolerance.

Our Oral Care business was dominated by innovative product launches: with Theramed ProElectric, we introduced the first toothpaste formulated specially for electric toothbrushes; Theramed X-ite toothpaste promises a particularly intense feeling of freshness.

Hair Salon

The Hair Salon market declined sharply, especially in our core markets in Western Europe. We were nevertheless able to sustain sales at the previous year’s level, thereby successfully expanding our market position and consolidating our position as number three in the world. We again stimulated the market with innovative launches, such as the successful launch of Igora Royal Fashion Lights, a colorant specifically for streaks. The launch of Igora Expert Mousse, the first semi-permanent color mousse in the Schwarzkopf Professional line, was also a great success. In the hair care sector, the expansion of our Bonacure Oil Miracle and Bonacure Color Freeze lines added stimulus to the markets.