Laundry & Home Care

How we performed

  •   Organic sales growthGrowth in revenues after adjusting for effects arising from acquisitions, divestments and foreign exchange differences – i.e. “top line” growth generated from within.
    of 4.7 percent
  •   Adjusted1 operating profit improved by 15.5 percent to 659 million euros
  •   Adjusted1 return on sales increased by 1.3 percentage points to 14.5 percent
  •   Return on capital employedCapital invested in company assets and operations. Equity + interest-bearing liabilities.
    (ROCEReturn on Capital Employed (ROCE)) up 7.6 percentage points to 25.8 percent
  •   Economic value added (EVA®)The EVA concept reflects the net wealth generated by a company over a certain period. A company achieves positive EVA when the operating result exceeds the weighted average cost of capital. The WACC corresponds to the yield on capital employed expected by the capital market. EVA is a registered trademark of Stern Stewart & Co.
    further improved to 393 million euros

Top brands                  

Innovations 2012

Persil Duo-Caps

New Persil Duo-Caps, for all major European markets, is an innovative, pre-dosed liquid detergent offering dual-chamber technology. Easy to dispense, Persil Duo-Caps combines the Persil brightness formula in the green chamber with a powerful active stain remover in the blue chamber.

Bref / WC Frisch “Power Aktiv”

Bref – marketed in Germany under the WC Frisch brand – launched a major freshness campaign with two new fragrances: the WC rim block is now available for sale in “Fresh Eucalyptus” and “Floral Fresh” variants. The combination of four active ingredients ensures reliable all-round WC care.

Silan Royal

Silan Royal fabric softener promises a feeling of luxury and elegance. The “Royal Gold” and “Royal Pearl” variants contain high-quality fragrance pearls that provide particularly long-lasting freshness, giving every wash a wonderful soft feeling and a touch of brilliance and glamor.

Key financials*
in million euros 2011






5.9 %

Proportion of Henkel sales

27 %

28 %

1 pp

Operating profit (EBIT)



48.3 %

Adjusted operating profit (EBIT)



15.5 %

Return on sales (EBIT)

9.7 %

13.6 %

3.9 pp

Adjusted return on sales (EBIT)

13.2 %

14.5 %

1.3 pp

Return on capital employed

18.2 %

25.8 %

7.6 pp

Economic value added (EVA® )



85.7 %

pp = percentage points
Calculated on the basis of units of 1,000 euros; figures commercially rounded.
Application of IAS 8 "Accounting policies, changes in accounting estimates and errors"; see also the explanatory notes here.

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Sales development*

in percent


Change versus previous year

Foreign exchange 1.6

Adjusted for foreign exchange






of which price**


of which volume

Calculated on the basis of units of 1,000 euros.
In determining the price effect, we account for the positive structural effect arising from the launch of new products.

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Adjusted for one-time charges/gains and restructuring charges.